Leonie Ki: life from the interpretation of he legendary Hong Kong to the Mainland
“Do not call me a strong woman, the name is difficult to listen to, ha ha …” “Do not mention my mother, my mother is gone, I cry that she …” 22:00 more in the Beijing New World Courtyard Hotel, a Zhang dinner table, the reporter is still under the emotional outspoken Leonie Ki no weariness. Hong Kong advertising industry, is notoriously Leonie Ki, “Phoenix”, but it served its purpose in 1995, and joined the Better Hong Kong Foundation, to serve the community. 1998, joined the Hong Kong New World Group, the mainland north to start a professional manager. 20-year advertising career, north 16 years experience, her life left a deep imprint, not only the achievements of her wealth, her unique personality within. From the ICAC staff to interview the hottest advertising, Leonie Ki hearty laughter from time to time came, with her relaxed and humorous dialogue, the reporter is difficult to front the popular Hong Kong female merchants came with a patriarchal family ties up. “I grew up living in a patriarchal family, which is a driving force for me, this driver so I had to do it well, because I want to prove to my mother to see the girls do not do that.” After graduating from the University of , with a strong sense of social responsibility Leonie Ki, want to be a teacher. Soon, the Hong Kong Independent Commission Against Corruption to the public recruitment of civil servants, from an early age by the ICAC against the bad guys impressed by the high quality of Leonie Ki did not hesitate to apply immediately, and soon to be admitted. She was glad, thinking within the heart of the fair share has been useless. I did not expect after three months, to serve the ideal of a society in serious conflict cheap under police dashed, when anti-corruption work is “only Da Cangying not tigers,” the trick, ordinary people are caught, very sad Leonie Ki, her resolute choose to leave. Short work of the ICAC, was to see Leonie Ki civil service bureaucracy, but also see their own character in the free side. After a career of choice, she had the initial idea, she felt she sensitive, curious, loves freedom, this job is very suitable for advertising, when the students time to the advertising company and clerks of the experience in her eyes had opened a colorful world. In this world, let the teacher that she was prepared to give up fighting for a lifetime career. Engage in advertising their own business, money has become the biggest problem, had come up with $ 50,000, in addition to including all his savings, there are the parents of the sponsor. Hired 12 people, five of their own shareholders, seven are working partners, all expenses are saved to the limit. In 1978, Leonie Ki no idea how that dilemma under the company founded 16 years later became the Hong Kong and one of 10 largest advertising company, she herself has become Hong Kong red advertising. Love Hong Kong, love medicine, love of children has Leonie Ki Hsu had a wish: to enrich life in their lifetime. Leonie Ki throughout are for the most simple ideals. However, in the way of hard work, there are two gave her the shadow of death left a deep imprint. Time was 4 years old, a serious illness almost claimed her life, and later in traditional Chinese medicine under the full recovery of conditioning. Since then, two words with her life – “death” and “medicine.” In 1998 she joined the New World, first invested heavily in traditional Chinese medicine industry. “The child is the medicine for my recovery, I am convinced of it, unfortunately did not do China national treasure, Korean ginseng medicine than any of China exports are large, this is the brand, I really want to make to medicine. “Leonie Ki said emotionally. The second fear is the return of Hong Kong on the eve. March 18, 1997, the former Hong Kong Chief Executive Tung Chee-hwa arrangements chair Leonie Ki planning a celebration at sea, due to the tight schedule, Leonie Ki become tired, and she thought she got ill. The day before the handover ceremony, the doctor ordered her hospitalization, she was stubborn and said: “Even if death should do this, or let Hong Kong, only done before I can safely leave.” It is the fear of death so full of childlike heart Leonie Ki, talk with reporters, her innocent look and smile, so reporters could not help but asked: “Do you like children?” Leonie Ki replied: “I have done many for the benefit of children thing, because kids are viable, viable work I like. “north of joy and confusion about the mainland is a bloody business Leonie Ki, is the first read her interview published in a book,” north decade “, this original manuscript in Hong Kong, “Economic Times” serialized, this book will invest in China Leonie Ki 10 years of see and hear the full manifestation of the enlightenment, political officials to be poor people, more or investment environment, the attitude of Hong Kong changes, etc., the article is short, but every word daughter, after the publication of the manuscript appeared in Hong Kong and Macao selling momentum, many people treat it as a canon understanding of the Mainland. Even more interesting is that this book gave Leonie Ki mainland politicians have become the best gift at a time from Hong Kong to the Mainland to bring her total number of the book, sent to the people, at first she worried that will not produce misunderstanding condemnation, did not think of many down as her confidant. LU Ping Hong Kong and Macao Office of the former, one of them, back in the manuscript before publication, he is a faithful reader of the article Leonie Ki and supporters, he is also pleased to publish the manuscript preface. His evaluation is Leonie Ki: “Phoenix in cultural contacts, what impressed me most was her sense of justice and responsibility. The quality is always dominated her thoughts and actions, she is not a politician nor a thinker, she is a man of action, I think she may not have such a great and noble ideal, but for many years in a complex environment, she has maintained a pure heart, and all are relying on public and private conscience to do, which is commendable is worthy of my admiration. “In the depths of consciousness Leonie Ki, the development of society can only continue to move forward to correct the problem. Interview, while humorous joy in language, she can not help but told reporters about her to the mainland some of the difficulties: the investment in the country today she is very broad, but non-standard competition for her “very painful.” “We came in (continental) is paying the tuition fees, domestic and sometimes people call me, I sometimes known as the Chinese people, sometimes it is Hong Kong, sometimes it is foreign, the imbalance of my heart.” Building bridges has shown signs of talent Leonie Ki impression of her strength of character both with the northerners, and southerners have a delicate. Perhaps this character, the cast of the commercial pursuit of the perfect female inner qualities. In the advertising industry, she works almost demanding requirements, employees working overtime all night is common, but each time she is leading by example, so that employees “Although very hard, but my heart is happy.” Sometimes, 0:00, she can not stand, jokingly told us that: “I am older than you, I want to take a break.” Often angered employees straight music. Generally, a business will be the best mechanism to retain the best talent to create their own benefit, “just as addicted to life” and Leonie Ki no exception. But she do not understand where there are others – particularly if she encounters outstanding talent, but will recommend it to a better platform to develop, out of those recommended by her talent, has become the backbone of the advertising industry in Hong Kong nowadays power. The current advertising industry in Hong Kong is well-known Mr. Huang Bingpei recommended out of hand Leonie Ki apprentice. No wonder the advertising industry in Hong Kong Leonie Ki has the “best lead” reputation. “The waves pushed forward waves, how much skill I will teach my students, only to promote someone else, you can move forward.” This is a human teacher Leonie Ki creed. Cold winter in Hong Kong in 1978. Leonie Ki daily advertising company will somehow receive an unnamed flowers, one day one for 16 consecutive days, Leonie Ki is very moving. “Who in the crush on me?” She ask the staff at the company management, staff told her: “Every day is different faces of the young man.” Leonie Ki was surprised, she later learned that these young people are immersed in Hong Kong University students will be taught, because they could not bear to leave Leonie Ki, on the use of this approach called her back. Leonie Ki a soft heart, but to continue part-time teaching. Years later, they are still talking about the head of the department, had never seen so beloved by students and teachers. Today, out of school for over 20 years, but many students still remember her birthday, every year this day, flowers, cake is always rushed. Mention this, faces Leonie Ki suddenly bursting out with smiles on their faces, she said: “Happy people are thinking about the people.” It is because of this, even after retirement, said Leonie Ki return to school. Life good people are often inevitably be used, but Leonie Ki principles of life is very clear, “not afraid to use, as long as I use to do good, I would do if I do bad things to use, was I found my immediate dismissal of employees; if a friend, cut off from! “Leonie Ki is a recognized public relations ability, she self evaluation is:” I am a bridge. ” The bridge, now involved in all aspects of her life, she often invited to stay on the surface not seen in a community of people eat and talk together. The same is true in China, often please each other and even some past opponents who sit together and eat and talk, she thinks, she is for others to create a communication opportunity. Leonie Ki creed in life skills, the most taboo things only ask for help when it is to call, chat, eat. Came to the mainland, she met many friends, this friendship connection is often a book, a phone call, a greeting. I did not expect such a simple life skills instead of her achievements in business in the Mainland. Each country has a friend invitation, she was always clean hands to the party, so that some people about her: “You really powerful, to the little gifts without do not say, but also freeload white play.” Hear Leonie Ki total is a laugh: “I have worked in the Independent Commission Against Corruption, if I do that, you are not afraid of it?” is feng shui “change” the fate of the 1980s, Hong Kong, the prevalence of geomancy, in the work of colleagues around Leonie Ki spend three five thousand yuan to telling a lot of people, many very good friends and sometimes took her a go, she always refused. An unintended opportunity for Hong Kong “iron thinking,” Mr. Dong Mujie to her, “approved of” (Hong Kong fortune teller called for the batch command) one life, two words: “broad strokes and four passengers, reported the Friends had Peoples.” Sentence of two So let her shock, because these two words put together the first word is “advertising”, meaning her success in this life is destined to advertising, clever enough, when she was advertising company. Even so, the intention of telling her not to believe feng shui. In 1989, as Hong Kong emigration filled, Leonie Ki also briefly emigrated to Canada, when the environment does not let her turn back to Hong Kong, but also remember the “master” had told her career in China, who also Unexpectedly, the “master” of the mainland is forecast to start her determination to go north to find a pretext. In 1991, hidden in the hearts of Leonie Ki order to fulfill the plan, regardless of the partner head on her Grey Advertising lukewarm reaction to this decision, decided to go to Beijing opened the Grey advertising agency. In December 1992, the first pick Leonie Ki big single, the Beijing Olympic bid for public relations. But three months later, Yin Gerui Corporation is the IOC (International Olympic Committee) public relations consultant, Leonie Ki is its partner, Juan Antonio Samaranch, that such a problem, against the company Leonie Ki responsible for Beijing Olympic bid, public relations. To this end, she crying for three days, very sad, then suddenly went to a monk friend of her company, she said: “What are you crying? Money you do not do this project, volunteer than money would be better for China to work in good faith, will get bigger, even if the bid fails, no one to blame you, you will become a lifelong friend. “Leonie Ki really hear the effort. Pay for all this in addition to her share of the sincere heart, there is inadvertent and the mainland would like to build “bridges of confidence.” All this has now been confirmed. Leonie Ki graduated from University of Hong Kong; joined the Hong Kong Independent Commission Against Corruption in 1977, responsible for promoting “anti-corruption” work; Grey Advertising in 1978 with the U.S. advertising company co-founded the Hong Kong elite became popular in Hong Kong; 1992 to enter China, and Beijing CITIC Guoan Group set up fine letter advertising company; 1995-1997, he served as the Better Hong Kong Foundation chief executive officer; Hong Kong New World Development Company is currently non-executive director of New World China Enterprises Projects Limited, Managing Director, New World First Bus Services Limited.
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